Commentary: Google and the shadowy world of search engine manipulation #voiceover

In light of very recent discussions I have had about search engine optimization, it is important to know that manipulation of search terms and results are an issue that anyone who has something to sell on the Internet has to be aware of. Read what JC Pennys and Overstock.com did to game the system, and consider the singular issue: that Google so far outstrips its competition in search that there is value in doing that gaming for some.